Bluey theme tune available online
In news that will get tails wagging, BBC Studios and Demon Music Group Ltd. are thrilled to announce that the Bluey theme tune is now available on digital platforms.
Available from Friday 6 November at 12.01am (local time) on digital platforms including Amazon, Apple Music,iTunes, Spotify, and YouTube Music. The release includes the catchy and popular 25-second intro loved by fans around the world. In a special treat for fans, an extended version of the theme tune will also be available tomorrow.
Signalling the start of each play-filled episode, the theme tune is composed by Bluey’s composer Joff Bush. Loved by parents and kids alike, the music from the series has also received industry recognition with Joff Bush nominated for ‘Best Music for Children’s Television’ at the 2020 Screen Music Awards in Australia.
The release is marketed by Crimson, a division of the Demon Music Group Ltd, a catalogue marketing company owned by BBC Studios. Demon Music Group Ltd have global rights to release music from the animated series, including the highly anticipated Bluey album, also composed by Joff Bush. The album will be released initially in Australia and the U.S., with the rest of the world to follow shortly afterwards. More details about the Bluey album will be announced later this year.
Bluey is a multi-award winning Australian children’s series that has taken Australia by storm and charming audiences across the globe. Loved by parents and children for its heartfelt and funny portrayal of young family life and celebration of play, the series follows Bluey, a six year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family, friends and community into her world of fun.
In Australia Bluey is the most watched series ever on ABC iview, with over 300 million plays across series 1 and 2*. In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere Bluey on Disney Junior and Disney+ in all territories outside Australia, New Zealand and Greater China. Bluey arrived in the US with an impressive pedigree and reached 16 million total views across Disney Channel and Disney Junior in Q4 2019. Q1 2020 marked Bluey as a top 6 Disney Junior series with kids and girls 2-5, and a top 5 series with boys 2-5. Across Disney Junior and Disney Channel in Q1 2020, Bluey reached 15.6 million individuals over the age of 2, reaching 21% of all kids 2-5.* Bluey has also ranked number 1 on DisneyNOW for 17 weeks.** The second season of Bluey reached 11 million individuals over the age of 2 across Disney Channel and Disney Junior.**** The series has enjoyed critical success internationally, winning an International Emmy Award in the ‘Pre-school’ category in March 2020.
Created by Joe Brumm and made entirely in Brisbane Australia, Bluey is produced by the multi-Emmy® award-winning Ludo Studio for ABC KIDS (Australia) and is co-commissioned by ABC Children’s and BBC Studios, with production support from the Australian Government through Screen Australia, and Queensland Government through Screen Queensland.
Fans can stream and download the Bluey theme tune wherever they listen to music online, with pricing dependent on the chosen platform. A list of some of the participating platforms is available here.
-Ends-
*Source: OzTAM (VPM & Begin Event Data) 01.10.2018 – 07.05.2020
**Source: NMR Live+7 data based on Q120 (Jan-Mar); 6+ minute qualifier for reach. Ranks exclude movies, late night, specials, sports, and shorts. 13+ telecast limit.
***Source: Omniture, 7/1 – 9/20/2020
****Source: NMR, L+7, 6/29 – 9/27/2020.
For more information, please contact: Sue Affleck | 0404 406 731
NOTES TO EDITORS
About BBC Studios
BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC Group. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions, and programmes and formats made by high-quality UK independents. Award-winning British programmes made by the business are internationally recognised across a broad range of genres and specialisms, with brands like SCD/Dancing with the Stars, Top Gear, Doctor Who and Bluey. BBC Studios has offices in 22 markets globally, including ten production bases in the UK and production bases or partnerships in a further nine countries around the world. The company, which ordinarily makes around 2500 hours of content a year for both the BBC and third parties including Apple, Amazon and China Mobile, is a champion for British creativity around the world. It is also a committed partner for the UK’s independent sector through a mix of equity partnerships, content investment and international distribution for programme titles. To the BBC, BBC Studios contributes both cash dividends and funds for programme-making, supporting the licence fee and enhancing programmes for UK audiences.
About BBC Studios APAC
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. BBC Studios APAC covers Australia, New Zealand and 23 countries across the Asia region. Operating from eight offices, with its main bases in Sydney, Beijing and Singapore, BBC Studios APAC comprises of Content Sales and Co-productions, Branded Services, Production, Format Sales, Consumer Products and Live Events.
The BBC Studios business in Australia and New Zealand wholly owns seven channels: BBC First, BBC UKTV, BBC Earth and CBeebies on Foxtel and Fetch TV in Australia; BBC Brit on Fetch TV; and BBC UKTV and BBC Earth on Sky TV in New Zealand. It distributes great British content from the BBC and other British producers to free-to-air, subscription channels and SVOD platforms and works with partners to bring BBC Studios DVDs, consumer products and live events to the local market. The production arm in Sydney produces BBC formats for the local market and creates new IP.
About Demon Music
Demon Music Group are a catalogue marketing company owned by BBC Studios, specialising in the exploitation of audio rights across physical and digital.
About Ludo Studio
Ludo Studio is a multi Emmy® and Logie award winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere.