To keep little hands even more occupied, BBC Studios launched its official Hey Duggee Pinterest page this month, which includes fun activities, arts and crafts and baking recipes – further expanding the brand’s digital “paw-print”.

Learning content has performed particularly well on the Hey Duggee YouTube channel with a range of videos providing support to parents that are home schooling. The ‘Science With Duggee’ video for example, has seen a surge in views, rising to 7 million at last count.  

Hey Duggee social media channels are also playing a supporting role, sharing a range of relevant content that understands family life during lockdown and uses the show’s popular characters to celebrate the positive moments during these times. For instance, The Hey Duggee Stay At Home Badge video formed part of a series of shorts featured in the BBC’s ‘Staying Home’ campaign and was edited together by Studio AKA using existing animation and new voiceover recorded remotely by Alexander Armstrong.

This was followed by The Handwashing Badge, which adapted the notoriously catchy ‘Stick Song’ from the show, to inspire little ones to wash their hands. The video posted across all the Duggee digital channels, achieved an impressive 97k views in the first 24 hours and had parents praising it for helping to get their kids washing hands.

Downloadable bespoke templates and colouring sheets have proved popular with parents and children as well. A heartfelt post on the Facebook channel which encouraged families to use a Hey Duggee-themed template card and send it to their grandparents in isolation was well-received by audiences. Viewers have also taken to the Hey Duggee rainbow colouring sheets using them to create artwork at home, and Hey Duggee is part of The Design Museum’s Young Design Museum strand, with fun activity sheets featuring Duggee and the Squirrels updated each week.

Harriet Newby-Hill, Global Brand Director – Children’s at BBC Studios says: “It’s been incredibly rewarding for the team to see such fantastic levels of engagement from our Hey Duggee fan community. We’ve loved all the fabulous creations from our young fans and seen a great deal of positive comments from parents in response to the inspiring and fun activities we’ve curated for our digital channels.” 

Hey Duggee, a Studio AKA production with BBC Studios, is a six time BAFTA and international Emmy award-winning hit on CBeebies, which consistently ranks as one of the top three programmes on the channel. The show has an impressive global footprint in over 150 territories and over 1 billion minutes of total YouTube watch time.  

Brand new episodes of Hey Duggee Series 3 are set to air on CBeebies in June.

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For more information please contact Frances.Cherry-Becker@bbc.com

NOTES TO EDITORS

About BBC Studios

BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning British programmes are internationally recognised across a broad range of genres and specialisms. It has offices in 22 markets globally, including seven production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. BBC Studios has revenue of £1.4bn, and returns around £200m to the BBC Group annually, complementing the BBC’s licence fee and enhancing programmes for UK audiences.

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